The Only Strategy Needed to Finally Attract and Keep an Audience in Social Media.
Social media is the ultimate attention game.
Think about the last time you entered a someone’s profile on Instagram. Maybe it was your favorite soccer team. How long did you stayed there? Why? What did you gain from it? In my previous article, I talked about productivity in 24 hours. Well for attention in social media, it’s more like 24 seconds.
If you cannot captivate a person in 24 seconds, you lost the attention game. The strategy to win consists of 3 steps:
Step 1: Find the Pain Point in Your Audience
Your audience is your business.
You might think that you are the center of attention. Let me tell you: you could not be more wrong. Audience is king. Everybody has a problem, and your product is that solution. Find a person’s problem. Create that solution. Enjoy the attention.
It’s not about what you care about. It’s about what your audience cares about.
Step 2: Cut Everything That’s Unnecessary in Your Profile
Everything is about those 24 seconds.
Here is how you should be thinking: How fast can I describe my product? How fast can I sell my service? How fast can I attract a person? Steve Jobs made a 9-page ad for computer geeks. The computer failed. Then, Steve Jobs made a 2-word ad for everybody. That ad made Apple.
Do your best, as fast as possible.
Step 3: Make the Final Cut Simpler
Everything can be shorter.
If you can describe your product in one word, go for it. Put yourself in the shoes of a random person. A random person with a problem, and eager to use your solution. The process goes like this:
- The Most Affordable Coffee Mug that You Will Never Regret Buying as a Freshman Starting in College.
- The Best and Most Affordable Coffee Mug for College Students.
- Cheap and Reliable Coffee Mug.
A person has 24 seconds to understand your product. Can you sell it in 12 seconds?